Generic TheaterGeneric Theater

Generic Theater for Kids

215 St. Paul's Blvd
Norfolk, VA
Box Office:

Seven Venues

Auditions: "Stick Fly" - July 18, 19, 20. Click for all the details!

Heathers: The Musical

Music, lyrics & book by Laurence O’Keefe and Kevin Murphy
Directed by Shon M. Stacy
June 24 – July 17, 2016

Thursdays/Fridays/Saturdays 8pm, Sunday matinees 2:30pm

Show Poster


HEATHERS THE MUSICAL is the darkly delicious story of Veronica Sawyer, a brainy, beautiful teenage misfit who hustles her way into the most powerful and ruthless clique at Westerberg High: the Heathers. But before she can get comfortable atop the high school food chain, Veronica falls in love with the dangerously sexy new kid J.D. When Heather Chandler, the Almighty, kicks her out of the group, Veronica decides to bite the bullet and kiss Heather’s aerobicized ass… but J.D. has another plan for that bullet.

Brought to you by the award-winning creative team of Kevin Murphy (Reefer Madness, “Desperate Housewives”), Laurence O’Keefe (Bat Boy, Legally Blonde) and Andy Fickman (Reefer Madness, She’s the Man). HEATHERS THE MUSICAL is a hilarious, heartfelt and homicidal new show based on the greatest teen comedy of all time. With its moving love story, laugh-out-loud comedy and unflinching look at the joys and anguish of high school, HEATHERS will be Hampton Roads’ most popular summer musical. Are you in, or are you out?

Buy Tickets

 Ticket Prices:

Discounted tickets for students, seniors, military and groups are available for purchase only at Box Office the day of performance and are sold on a first-come first-serve basis.

Box Office opens 1 hour prior to performance.

  GoTicket Package:
5 tickets to any Generic Theater shows

$65 (adult)
$60 (senior)

Mainstage Plays:
  General Admission $ 15.00
  Discounted (only sold at the box office):  
  • Students/Military/Seniors(62+)
$ 12.00
  • Groups of 10 or more
$ 10.00
 Mainstage Musicals:
  General Admission $ 18.00
  Discounted (only sold at the box office):  
  • Students/Military/Seniors(62+)
$ 15.00
  • Groups of 10 or more
$ 13.00
Dog Days Shows/Season Extras: $ 10.00


Reserved seating is now an exclusive perk of being a Generic GoTicket subscriber.

  • Go to and select a performance date to attend
  • Enter the quantity of tickets for "General Admission - Online Ticket"
  • Enter your information and receive your confirmation email
  • Bring your GoTicket(s) and confirmation email to the Box Office and enjoy the show!
* The Generic accepts reservations only for our GoTicket Subscribers. Reserved seats not claimed 10 minutes prior to performance will be released to the public.

Click here to become a GoTicket Subscriber


PARKING ADVISORY: Parking in the Scope Garage may not be available during some performances due to Admirals Hockey and other Chrysler events. For Alternative Parking Options, click here.

Upcoming Productions...
Season 35 (2015-2016)

    may be subject
    to change



Mr. Burns, A Post-Electric Play
By Anne Washburn, Music by Michael Friedman

The (former) Prostitutes Potluck Supper
By Frankie Little Hardin - A World Premiere

Five Guys Named Moe
Book by Clarke Peters, Music/lyrics by Louis Jordan

The Pillowman
By Martin McDonagh

Heathers: The Musical
Music, lyrics & book by Laurence O’Keefe and Kevin Murphy

Aug. 22 – Sept 13 Oct. 9 – 11,
Oct. 22 – Nov. 8
Jan. 15 & 17, 21 – 31 March 4, 5, 6
March 17, 18, 19, 20
March 31, April 1, 2, 3
June 24 – July 17

Generic Theater * 215 St. Paul's Blvd * Norfolk, VA * 757.441.2160 * E-mail:
The Generic Theater is a 501(c)(3) non-profit organization.
Copyright © 2007 Generic Theater. All rights reserved.
Website Original Developed by Jason C. Martens