WE LOVE IT WHEN A PLAY COMES TOGETHER
Who is the Artistic Director at Generic Theater?
Generic Theater has a team of Artistic Directors, rather than a single Artistic Director. We believe this is the model for the future — a Partnering Model, rather than a Top-Down Model. It is a business model that is more sustainable, more inclusive, and positions the organization to thrive, even when our artists graduate to other, bigger projects.
This allows the Generic ensemble to be more diversified and light on its feet.
In our space, downunder Chrysler Hall, we are more mobile, flexible, and faster on our feet than any other area theater company. Our departments—costumes, office, and tech—are literally on wheels! Likewise, our seating is adaptable. We rearrange seating, platforms and staging so that every show is a unique experience. After the show it all goes away and we start anew.
Our outreach to the community, too, is more nimble than a traditional theater house. Generic Theater has been reaching out to the community with partnerships with local filmmakers, comedy groups, bookstores, flash mobs, school groups, conferences, and much more. We attract directors and technicians from all over the local community to work on challenging material that can’t be done elsewhere. We are a collaborative, team-based group where the artists— not just staff — are in charge. We’re differently structured and a lot more daring. In one form or another, this has always been the Generic way.
We are proud to have applied the spirit of diversity and cooperation to the role of Artistic Director. In 2010 we formed the Generic Theater’s Artistic Team.
The Generic Theater’s Artistic Team selects directors, helps assemble production teams, and provides creative support and guidance during season selection, rehearsals, and productions.
This collaborative approach is an exciting one. The Artistic Team is designed to be small (3-5 members), agile, and accessible to everyone. To contact them, please email contact [at] generictheater [dot] org. Your email will be forwarded to all the Artistic Team members.
The Artistic Team is designed to complement other creative contributors. For example, our Play Reading Committee develops the season, while the Artistic Team has the final approval. We believe that diversifying the artistic vision of Generic Theater in this way results in more inclusion, greater access to developing artists and the wider public, a more diverse body of voices, and helps us maintain a fresh artistic voice.
The team welcomes inquiries from anyone who is looking for a way contribute. Information about directing, acting, designing, and tech can be found here.